Friend of the site (to whom I owe an email or two) Daniel sent me this link to a Japanese site showcasing Hasbro's recent Saga Legends and Mission Series 3 3/4-inch action figures in blind boxes. These new-to-me figures appear to be in Hasbro-branded boxes, which is unusual for the Japanese market, and as far as I can tell there are no obvious difference between their not-blind and likely cheaper US counterparts.
Angry Birds is a bonafide hit, and we're going to make another hit with Angry Birds 2: Telepods. That's the primary message Hasbro wanted to convey in today's SDCC panel. The Rovio app and mash up has been the highest rated Angry Birds game ever and reached the top of the charts in 115 countries. That's a pretty big accomplishment, and one that should enamor the franchise to a lot of younger fans, which has been their overall strategy.
Comic-Con International gets underway with their customary Wednesday evening Preview night, where four day pass holders, special guests, and press are able to get in early with theoretically less foot traffic and snippet what's on the convention floor. Hasbro presented most of their Q3 releases and some exclusive goodies planned for Q4. Read our report and also peep out the photos in our Image Bank!
We've got some early shots of the Hasbro booth, including a peek at the Amazon and ToysRUs exclusive vehicles, the K-Mart Scanning Crew and Ewok Catapult set, and much more. Marvel at the beauty of low quality iPhone pics after the jump, and stay tuned for our Preview Night report and pics later this evening!
Check out the case breakdowns for Hasbro's upcoming Black Series and Saga Legends courtesy of Toy Palace. These are slated for release in late summer/early fall. Hit the jump button for more!
TOP NEWS: "Always in motion, the future is," and for the past 6 months, there has been a lot of big news for the franchise. The announcement of new Star Wars films, changing play habits, and increasing production costs have prompted Hasbro to re-align their strategy for 2013 by cancelling Droid Factory, shortening the retail cycle for the Yoda Line look, and introducing two new action figure assortments with one targeted towards adult collectors and the other towards children.
Our Toy Fair 2013 Hasbro Fan Media event Image Bank is now uploaded featuring shots of the new Black Series 4 and 6 inch figures, Saga Legends kid oriented line, Angry Birds, and much, much more!
Click here to visit our Image Bank and stay tuned for our full report later this evening!
Here is a demo video of the upcoming Anakin to Darth Vader 12 inch action figure from Hasbro. After viewing this in person, it's easy to see how kids (and even some adults) will get a kick out of its features. The voice changes from Anakin to Vader by attaching the armor and the lightsaber color also switches from blue to red. Check it out after the jump!
As we muti-task our coverage photos and report, Hasbro sent us official photos of what was presented and on display at Toy Fair 2013. The photos have been uploaded in our Facebook page here. Enjoy and stay tuned for more! UPDATE: Product info and MSRP added! Click ahead for the full rundown!
Last year when Hasbro released the Spacetrooper, it had shoulder pads, a jetpack, and a droid bit. The droid bit is gone, and now that he's shipping from Hasbro in Saga Legends packaging, he's got a new (to him) gun. (The ammo thing isn't on the side like a Stormtrooper gun, rather it appears similar to a redeco of Wioslea's weapon.) Click through for bigger pics.
Originally released last year for Target's Geonosis Arena sets, these red Battle Droids, one being a commander, are prime for the army building. Look out for a correction to a smaller size for the eyes by Hasbro for better accuracy.
Vader's crack unit gets repacked again for Saga Legends 2010 after being released for The 30th Anniversary Collection Saga Legends assortment from 2007. Again, the body of the ROTS super-articulated Clone Trooper (III-41) from 2005 is used and applied with the distinct markings of the 501st Legion. Win all around.
While the head sculpt is "New Hope" Chewie, being originally released as part of the 2005 Early Bird Kit promotion, Hasbro spattered some slightly distinguishing paint apps for the Hoth treatment. The body itself, with its awesome sculpt and mostly masterfully hidden articulation, not to mention the almost perfect scale, originated from VOTC Chewie in 2004. If it ain't broke, don't fix it. Just repaint it. It certainly applies here.
SL17 C-3PO is a repack of The Saga Collection release from 2006 featuring the golden deity on his Ewok throne. The vac metal is quite striking and perhaps too clean on this figure, but the overall result is good and true to that particular scene from Return of the Jedi. Would an Ewok fire spit Han and Luke be too much too ask from Hasbro? Probably.
Hasbro corrected the first release of SL12 Obi-Wan Kenobi, the AOTC "you don't want to sell me death sticks" version from Saga 2003, to the intended and represented, not to mention much better done, TAC iteration from 2008. How do mix ups like these happen at the factory? We can only guess, but Hasbro may need to go home and rethink their life...err...quality control.