LEGO

2015 Star Wars LEGO on Imgur

By Adam Pawlus — Sunday, September 14, 2014

What I presume are Star Wars Rebels spoilers await you - as well as new themes like the return of classic Pirates, new Elves, Bionicle, and returning favorites can be found on this page on Imgur.  New LEGO Microfighters, small vehicles, and absolutely nothing from the new movie awaits you.  Click here - or better yet, don't, as some of the sets are unfinished designs.

Tags:

LEGO Tops Mattel, Now #1 Toymaker

By Adam Pawlus — Thursday, September 11, 2014

In a release on their own site, Global LEGO sales up 15 percent in first half of 2014.  What this means is that their upward momentum - having passed Hasbro a little while back - was furthered by the hit LEGO Movie just enough to snag the top spot.

Tags:

SDCC14: LEGO Unveils More Than 20 Exciting Reveals at Comic-Con

By Mike — Thursday, July 24, 2014
LEGO Systems, Inc. today unveiled details of everything that contributes to its largest San Diego Comic-Con (SDCC) presence ever. The LEGO® booth will welcome show attendees with life-sized LEGO models, sneak peeks of 2015 LEGO building sets, photo-opps and content demos. Additionally, fans will have a chance to win limited edition minifigures each day and exclusive SDCC LEGO sets will be sold in the company's booth shop. The family-friendly booth will feature thousands of LEGO bricks for attendees to build and take home their own brick-based heroes. The LEGO excitement can be found at booth #2829 of the San Diego Convention Center, July 24-27.

LEGO Star Wars Day Special

By Mike — Saturday, May 3, 2014

LEGO celebrates Star Wars Day by offering a FREE Darth Revan minifigure and exclusive poster with every purchase of $75 or more.

TF14: LEGO Event Image Bank

By Mike — Sunday, February 16, 2014

Photos from this morning's LEGO Toy Fair media event have been uploaded to our Image Bank. There are plenty of awesome new sets scheduled to release in 2014, including ships and characters inspired by the new Star Wars Rebels series, a Star Destroyer and AT-AT, and much more. Click here to check out the gallery!

 

 

 

TF14: LEGO Star Wars Celebrates 15 Years with New Star Wars Rebels Sets

By Mike — Sunday, February 16, 2014
 LEGO Systems, Inc. today announced new LEGO® Star Wars™ products based on the all-new Star Wars Rebels™ animated television series scheduled to premiere on Disney Channel this fall before it appears regularly on Disney XD. The action-filled series is the highly anticipated follow-up to Star Wars: The Clone Wars™ and will introduce a cast of exciting new characters in the Star Wars universe. The new building sets were unveiled at a Disney Consumer Products event Monday, February 17 by Freddie Prinze, Jr., who stars as Kanan Jarrus in the new Star Wars Rebels series. The company presented him with a custom 2-foot tall replica of his minifigure made completely out of LEGO bricks by Master Builders.

Hasbro Toy Fair Coverage Begins Tomorrow

By Mike — Friday, February 14, 2014

Our coverage of Toy Fair 2014 begins tomorrow with Hasbro starting things off in highly anticipated fashion, especially with recent announcements and teasers of their action figure line for the new Rebels series. Check back in Saturday afternoon for showroom images via our Twitter and Facebook feeds and click here to follow our coverage section. Sun or snow, the coverage soon begins!

The USA Today Dumps More Rebel Previews

By Adam Pawlus — Thursday, February 13, 2014

You saw the sketches, now see the prototype action figure!  Nobody wants to make you wait for August, so the USA Today has this article: 'Star Wars Rebels' LEGOs, action figures coming soon which spits in the eye of the Danish toymaker's branding strategy.  Click here to see Hasbro's Kanan and what LEGO has planned that's better than Ezra.

LEGO Star Wars Microfighters - New Toys and iOS Game

By Adam Pawlus — Monday, February 3, 2014

If you have an Apple touch screen gizmo, LEGO Star Wars Microfighters is up for grabs.  99 cents gets you the game, and the toys are coming sooner or laterThey're on Amazon and are crazy expensive right now.

2014 Star Wars Lego Revealed - Revenge of the Sith-Heavy

By Adam Pawlus — Thursday, November 14, 2013

As seen at The Brothers Brick, this feature on 2014 LEGO Star Wars sets shows how much more fallout we have from the abrupt changes brought by the 3D reissues being dropped.  One set of Death Star Troopers is sure to delight pretty much everybody, while the other 10 sets are completely from the final prequel. 

Tags:

Bloomberg Sez: LEGO Passed Hasbro as World's #2 Toymaker

By Adam Pawlus — Friday, September 6, 2013

If you've been feeling that Hasbro's offerings have been a little lacking lately, Bloomberg has an article with some proof.  Headline: Lego Beats Hasbro as World’s No. 2 Toymaker Amid Asia Sales Jump. According to the article:

LEGO: Ewok Village Announced for Fall

By Mike — Saturday, June 1, 2013

Ewok lovers rejoice! Just in time for Return of the Jedi's 30th anniversary, LEGO announces their new Ewok Village playset complete with tons of movie inspired play features and 16 minifigures plus R2-D2. The set includes 1990 pieces and will retail for $249.99. Detail, official images, video and more after the jump!

Hot Wheels Fig Rig: $1 Car for Your Star Wars LEGO Figures

By Adam Pawlus — Wednesday, May 29, 2013

Did you know Mattel made a die-cast car that's compatible with LEGO figures? It's true!  The Hot Wheels Fig Rig is a new release from the company and likely at a store near you right now.  The hood has 2 studs for LEGO connections, there are two more in the truck bed, and several locations have 3mm bars on which figures can grip their hands.  And as luck would have it, a LEGO stud is the same size as the hole in most Fighter Pods figures.

LEGO: Star Wars Day Exclusives

By Mike — Wednesday, May 1, 2013

As previously reported, LEGO Shop and LEGO stores will also be having Star Wars Day special offers for May 4-5, including this cool Hoth Han "Brown Coat" variant minifig.

ToysRUs Star Wars Day LEGO Event

By Mike — Monday, April 29, 2013

ToysRUs stores will be hosting a special Star Wars Day event this Saturday, May the 4th, from 12-2 pm. Fans of all ages can build an exclusive mini version of Jek-14's Stealth Starfighter as featured in the Yoda Chronicles on the Cartoon Network airing May 29th.