Mattel

Walmart Exclusive Star Wars Hot Wheels Preview

By Adam Pawlus — Tuesday, October 7, 2014

Walmart just got new big bins of Fast & Furious and Batman assortments this week for 86 cents a pop.  It's a good deal.  Later this year, they'll get Star Wars Hot Wheels based on the 6 movies and the 2 most recent TV shows - 8 in all.   Hot Wheels Collectors.com has the scoop.

Ad: New Hot Wheels Star Wars Assortments at Entertainment Earth

By Adam Pawlus — Wednesday, September 24, 2014

Ad: Entertainment Earth has listed several new Hot Wheels Star Wars assortments with partial breakdowns - new character cars for Rebels and more are listed.  Want to know more? Click through and see what's up for grabs!

Hot Wheels Star Wars Hitting Stores - Playsets First

By Adam Pawlus — Wednesday, September 17, 2014

Toys R Us' new Star Wars resets are giving both sides of an aisle over to the space opera, providing close to Episode I-levels of real estate devoted to our favorite toy line during a period where, frankly, that's just confusing.   But the advantage here is there's a lot of room to fill and the Star Wars Hot Wheels Death Star Battle Blast is in stores now.  It's $14.99, has an X-Wing car, and... that's about it, really.  See the image I took with a Nintendo 2DS, after the jump.

Hot Wheels Darth Vader Life Size Car Advertisement

By Mike — Thursday, August 7, 2014

After making its star debut at SDCC, the Hot Wheels Life Sized Darth Vader Car is now featured in a commercial sporting all its dark side prowess. Check it out after the jump and view our Hot Wheels SDCC Image Bank here.

Star Wars Hot Wheels SDCC Darth Vader Packaged in Lightsaber

By Adam Pawlus — Wednesday, June 11, 2014

In the never-ending arms race between Mattel and Hasbro for coolest collector exclusive at Comic-Con, one thing Mattel tends to really nail well is packaging.  How can you take a $1-$4 die-cast metal car and make it $40?  Easy - make a nice box, like this Darth Vader Die-Cast Metal Car revealed at the USA Today today.

Mattel Really Making Star Wars Hot Wheels This September

By Adam Pawlus — Wednesday, May 7, 2014

Has Mustafar frozen over?  Sponsor Entertainment Earth posted two assortments - Hot Wheels Star Wars cars and Track Sets - with no pictures as of yet, but a September release date.  Mattel's first step into a larger world should prove exciting, as they have made die-cast metal vehicles from numerous licenses in many forms.

Bloomberg Sez: LEGO Passed Hasbro as World's #2 Toymaker

By Adam Pawlus — Friday, September 6, 2013

If you've been feeling that Hasbro's offerings have been a little lacking lately, Bloomberg has an article with some proof.  Headline: Lego Beats Hasbro as World’s No. 2 Toymaker Amid Asia Sales Jump. According to the article: