Mattel

Star Wars Hot Wheels SDCC Darth Vader Packaged in Lightsaber

By Adam Pawlus — Wednesday, June 11, 2014

In the never-ending arms race between Mattel and Hasbro for coolest collector exclusive at Comic-Con, one thing Mattel tends to really nail well is packaging.  How can you take a $1-$4 die-cast metal car and make it $40?  Easy - make a nice box, like this Darth Vader Die-Cast Metal Car revealed at the USA Today today.

Mattel Really Making Star Wars Hot Wheels This September

By Adam Pawlus — Wednesday, May 7, 2014

Has Mustafar frozen over?  Sponsor Entertainment Earth posted two assortments - Hot Wheels Star Wars cars and Track Sets - with no pictures as of yet, but a September release date.  Mattel's first step into a larger world should prove exciting, as they have made die-cast metal vehicles from numerous licenses in many forms.

Bloomberg Sez: LEGO Passed Hasbro as World's #2 Toymaker

By Adam Pawlus — Friday, September 6, 2013

If you've been feeling that Hasbro's offerings have been a little lacking lately, Bloomberg has an article with some proof.  Headline: Lego Beats Hasbro as World’s No. 2 Toymaker Amid Asia Sales Jump. According to the article: