In the never-ending arms race between Mattel and Hasbro for coolest collector exclusive at Comic-Con, one thing Mattel tends to really nail well is packaging. How can you take a $1-$4 die-cast metal car and make it $40? Easy - make a nice box, like this Darth Vader Die-Cast Metal Car revealed at the USA Today today.
Has Mustafar frozen over? Sponsor Entertainment Earth posted two assortments - Hot Wheels Star Wars cars and Track Sets - with no pictures as of yet, but a September release date. Mattel's first step into a larger world should prove exciting, as they have made die-cast metal vehicles from numerous licenses in many forms.
If you've been feeling that Hasbro's offerings have been a little lacking lately, Bloomberg has an article with some proof. Headline: Lego Beats Hasbro as World’s No. 2 Toymaker Amid Asia Sales Jump. According to the article: