Mattel

Hot Wheels Darth Vader Life Size Car Advertisement

By Mike — Thursday, August 7, 2014

After making its star debut at SDCC, the Hot Wheels Life Sized Darth Vader Car is now featured in a commercial sporting all its dark side prowess. Check it out after the jump and view our Hot Wheels SDCC Image Bank here.

Star Wars Hot Wheels SDCC Darth Vader Packaged in Lightsaber

By Adam Pawlus — Wednesday, June 11, 2014

In the never-ending arms race between Mattel and Hasbro for coolest collector exclusive at Comic-Con, one thing Mattel tends to really nail well is packaging.  How can you take a $1-$4 die-cast metal car and make it $40?  Easy - make a nice box, like this Darth Vader Die-Cast Metal Car revealed at the USA Today today.

Mattel Really Making Star Wars Hot Wheels This September

By Adam Pawlus — Wednesday, May 7, 2014

Has Mustafar frozen over?  Sponsor Entertainment Earth posted two assortments - Hot Wheels Star Wars cars and Track Sets - with no pictures as of yet, but a September release date.  Mattel's first step into a larger world should prove exciting, as they have made die-cast metal vehicles from numerous licenses in many forms.

Bloomberg Sez: LEGO Passed Hasbro as World's #2 Toymaker

By Adam Pawlus — Friday, September 6, 2013

If you've been feeling that Hasbro's offerings have been a little lacking lately, Bloomberg has an article with some proof.  Headline: Lego Beats Hasbro as World’s No. 2 Toymaker Amid Asia Sales Jump. According to the article: