While Hasbro remains silent on their plans for the big show, Mattel rolled out a classic with this one. A Death Star Trench Race set has 3 TIE Fighters and an X-Wing, but in car form with enhanced deco and electronics. $50 for four cars in a fancy box - if you can swing it.
EW, girl, EW. Over at Entertainment Weekly, you can read the descriptively titled article Check out an exclusive look at the first toys from Star Wars: The Force Awakens. It gives you a look at the $25 Black Series debut Stormtrooper as well as Mattel's Hot Wheels car and a LEGO buildable figure.
If you missed it - and you probably did - HotWheelsCollectors.com will put the Hot Wheels Star Wars Darth Vader Vehicle up at 9:00 AM Pacific for $39.99, plus a few other items. This is similar to the one for $3.49 at Target, Toys R Us, and Walmart but has slightly different deco and swell packaging based on the lightsaber hilt from the movies along with electronic lights and sounds. Click here for the full story.
Walmart just got new big bins of Fast & Furious and Batman assortments this week for 86 cents a pop. It's a good deal. Later this year, they'll get Star Wars Hot Wheels based on the 6 movies and the 2 most recent TV shows - 8 in all. Hot Wheels Collectors.com has the scoop.
Ad: Entertainment Earth has listed several new Hot Wheels Star Wars assortments with partial breakdowns - new character cars for Rebels and more are listed. Want to know more? Click through and see what's up for grabs!
Toys R Us' new Star Wars resets are giving both sides of an aisle over to the space opera, providing close to Episode I-levels of real estate devoted to our favorite toy line during a period where, frankly, that's just confusing. But the advantage here is there's a lot of room to fill and the Star Wars Hot Wheels Death Star Battle Blast is in stores now. It's $14.99, has an X-Wing car, and... that's about it, really. See the image I took with a Nintendo 2DS, after the jump.
After making its star debut at SDCC, the Hot Wheels Life Sized Darth Vader Car is now featured in a commercial sporting all its dark side prowess. Check it out after the jump and view our Hot Wheels SDCC Image Bank here.
In the never-ending arms race between Mattel and Hasbro for coolest collector exclusive at Comic-Con, one thing Mattel tends to really nail well is packaging. How can you take a $1-$4 die-cast metal car and make it $40? Easy - make a nice box, like this Darth Vader Die-Cast Metal Car revealed at the USA Today today.
Has Mustafar frozen over? Sponsor Entertainment Earth posted two assortments - Hot Wheels Star Wars cars and Track Sets - with no pictures as of yet, but a September release date. Mattel's first step into a larger world should prove exciting, as they have made die-cast metal vehicles from numerous licenses in many forms.
If you've been feeling that Hasbro's offerings have been a little lacking lately, Bloomberg has an article with some proof. Headline: Lego Beats Hasbro as World’s No. 2 Toymaker Amid Asia Sales Jump. According to the article: