Ad: Get a new Star Wars: The Last Jedi Battle on Crait 3 3/4-Inch Action Figure Set at Entertainment Earth! You can pre-order yours right now - it's expected in March. The four pack has three new figures and one with new salty deco, and it's $27.99.

Ad: Catch up on Star Wars at Entertainment Earth! These exclusive Hasbro Star Wars action figures. You won't find these in American big box stores, so be sure to place your pre-order today - and don't miss Bistan and the Shoretrooper! 

C'ai Threnalli is a new character with removable helmet and a Force Link chip.  The Flame Trooper is posed with both hands on the weapon and a new pose, perfect for troop building.  Finn vs. Phasma brings the duel from the end of the movie to life, with a new pike for Phasma and a new pose on the figure plus an all-new 3 3/4-inch Finn in First Order disguise.

Order yours now!

After a few years of constant movie releases with no real reset - or that reset to a line filled with collector-friendly and kidvid-handy classic characters every couple of years - sales really are down.  The Hollywood Reporter writes Star Wars 'Last Jedi' Toy Shipments Down Sharply From 'Force Awakens' - which, with fewer waves of figures and tons of leftover stuff from the last two years in circulation, makes a lot of sense.

Any aging fan can tell you that there are high points and low points - figures started to get blown out cheaply as the original trilogy wound up, becoming dusty and unsold as the 1980s wore on.  

New stuff!  While some of it may not look new - a revised Asty is appreciated, but we've got Asty - there are some other new things here to enjoy.   Asty appears to have a removable helmet and a blaster, but you've got Asty.   Probably.

Also returning is Maz Kanata with a snazzy jetpack.  Previously exclusive to a 4-pack, this slightly modified figure gives you another crack at the character with some new gear.

Hasbro revealed a few goodies at SDCC already, but there are more items yet to show.  Actually, this might be it for the year - I don't know, given how quickly the Han Solo movie will (allegedly) be released.   The gamut of Force Friday II products were shown, but you've seen and hopefully already bought those.   Here, you'll find new 2-packs, single figures, and newish creatures.   No new vehicles were displayed at this event.

Conglomerates love shopping holidays almost as much as synergy, which is why you're going to jump through hoops to get your toys first at Force Friday II on September 1, 2017.

Was there a press release?  You bet there was.  Check it out!

Today is the day!  StarWars.com reveals Episode 8 title, and now let's all hope this means the packaging templates are being updated as the first stuff will be in your grubby little hands in about 8 months.