Have you heard all those rumors that Star Wars is floundering as a toy line?  All lies.   The Hollywood Reporter confirms that in 2010-- a non-movie, non-major release year, that our favorite space brand brought in a whopping $510,000,000.  This includes both Hasbro and LEGO products.

For the first time ever, LEGOLAND California will feature a Star Wars themed area that will be located in miniland this coming March! With over 2,000 LEGO models, the miniland will follow a chronological path through the Star Wars timeline – Episodes I – VI plus Clone Wars will all be there! Individual film scenes were selected by a panel of LEGO, LEGOLAND and Lucasfilm experts. The miniland will have over 1.5 million LEGO bricks, weigh more than 1.3 tons and took over 13 months to develop and build.

The great Brickpedia put up a massive listing (with pictures) of numerous 2011 LEGO products including Star Wars.  Want to see the upcoming Mandalorian set for $10, with 4 Mandalorian Troopers?  You'll want to read this.

LEGO kicks off the holiday season with a new mini-movie starring Jar Jar Binks dawdling and stumbling his way through various Star Wars scenes we know and love.

LEGO is releasing a new Star Wars Zip Bin Battle Bridge and TIE Figher Zip Bin in 2011. Each case can be converted into their own play environments and battle mats for your LEGO Star Wars mini figures.  Click here for the whole story at StarWars.com.

LEGO presented in grand style and for a good cause at Celebration V in Orlando, where fans created an awesome Star Wars LEGO mural. For every tile that a fan places on the mural, LEGO donates 330 bricks to St. Jude Children's hospital.

To commemorate the 30th anniversary of Star Wars: Episode V The Empire Strikes Back, LEGO Systems, Inc. and Lucasfilm Ltd. are summoning the force of LEGO® and STAR WARS fans and families to participate in a three-day collaborative build of an eight-foot tall, 15-foot wide LEGO mystery mural to benefit St. Jude Children’s Research Hospital. The mural will be constructed by attendees of Star Wars Celebration V and a LEGO Master Builder at Orlando’s Orange County Convention Center from August 13-15.

Our Galactic Image Bank is updated with new photos from Gentle Giant, LEGO, Sideshow, Kotobukiya, EFX Collectibles, the Lucasfilm Pavilion, and last but certainly not least, our traditional Views From The Floor. Enjoy!

LEGO announces the new Ultimate Collector Series Obi-Wan Kenobi Jedi Starfighter. It includes 676 pieces and equipped with twin laser cannons and a fully detailed cockpit interior.

Star Wars Brickheads unite! LEGO is offering Star Wars Cube Dudes for SDCC and will be selling 450 a day, with purchase decided by raffle. If you are attending Comic-Con, make sure to stop by the booth and pick yours up!