UPDATE 3/19/2018: It looks like the original trademark expired in 2016 and somebody swooped in to grab it rather than a sale of an asset from Toys R Us. We don't have the full story at this time but will share more as we see it.
I've been speculating that in the wake of a possible Toys R Us decline, some of its assets may get carved up and sold off - after all, they've owned FAO, Etoys, and Kay-Bee Toys. Over the weekend my pal Phil pointed me to a pair of curious Linkedin posts about the imminent revival of KB Toys:
WE'RE GOING TO SAVE THE TOY INDUSTRY!
KB Toys is Coming Back and Wow! What a Response from the Toy Industry!
While I've never ran a retail toy channel, this is a complete surprise.