KB Toys

A New Challenger - KB Toys Trademark Obtained

By Adam Pawlus — Sunday, March 18, 2018

UPDATE 3/19/2018: It looks like the original trademark expired in 2016 and somebody swooped in to grab it rather than a sale of an asset from Toys R Us.  We don't have the full story at this time but will share more as we see it.

I've been speculating that in the wake of a possible Toys R Us decline, some of its assets may get carved up and sold off - after all, they've owned FAO, Etoys, and Kay-Bee Toys.  Over the weekend my pal Phil pointed me to a pair of curious Linkedin posts about the imminent revival of KB Toys:

WE'RE GOING TO SAVE THE TOY INDUSTRY!

KB Toys is Coming Back and Wow! What a Response from the Toy Industry!

While I've never ran a retail toy channel, this is a complete surprise.

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