Hasbro Cancels Droid Factory

By Mike — Monday, January 7, 2013

We have received an update from Hasbro announcing the cancellation of the Droid Factory assortment in 2013, pointing to pricing and value as reasons for the decision. Many of the figures announced last summer for this line will be released in the fall, with further announcements being made at Toy Fair next month. Read Hasbro's official statement after the jump, and stay tuned for more on this and our Toy Fair coverage on February 9th!

Star Wars fans,
The Droid Factory line which was slated for spring 2013 has been cancelled.  We were very excited about this line at its inception and wanted to give fans an early sneak peek when we unveiled it at Star Wars Celebration this past summer.  Unfortunately since then, through the course of development, we realized that the price would have to be increased and we felt that the value we were adding with the droid parts was no longer substantiated.
As a result, we have decided to rework our 3.75” figure program to create a line that is on-par with the quality and pricing of the Vintage Collection.  Many of the figures  intended for the Droid Factory will become available in this new line in the fall.  We’ll be able to share more news on this at Toy Fair.
We also recognize that there were many hard-to-find Vintage Collection figures in 2012.  So, as we shared last December, we will re-release many of these figures this spring before the Vintage Collection goes on hiatus, making way for some of the most exciting new initiatives for SW collectors in years.
Thank you for your continued support and enthusiasm. 
The Hasbro Star Wars Team