Hasbro Showcases Star Wars at SDCC

By Mike — Tuesday, July 20, 2010
Hasbro returns to San Diego Comic-Con in 2010 as a leader in branded play with an emphasis on a wide range of entertainment that people around the world can enjoy any time, any where. From toys and games to motion pictures, video games and television programming,
Hasbro is constantly re-imagining its world-class portfolio of iconic brands that continue to entertain new generations of fans everywhere. Some of Hasbro's top brands, such as TRANSFORMERS, NERF, G.I. JOE, MY LITTLE PONY and LITTLEST PET SHOP will be on display in the Hasbro booth (#3213) along with its popular licensed toy lines based on characters from the MARVEL and STAR WARSTM .
In addition, Hasbro will be hosting autograph sessions in its booth with Sgt. Slaughter on behalf of the G.I. JOE brand, Marvel's Stan Lee, and Transformers: Exodus author Alex Irvine.


"Comic-Con provides Hasbro with a unique opportunity to showcase the breadth, versatility, and popularity of our brands," said John Frascotti, Hasbro's Global Chief Marketing Officer. "We look forward to once again providing fans of our brands with several special edition products, access to our creative talent, and an overall memorable experience at this year's Comic-Con."

The Force remains strong at Hasbro which continues to bring all the action, battles and fantasy of STAR WARS to life with a full array of toys and games. In 2010, STAR WARS fans can celebrate the launch of the third season of the highly-rated STAR WARS: THE CLONE WARSTM animated series with toys that replicate the battles between the Galactic Republic and the Separatists. This year, Hasbro also commemorates the 30th anniversary of fan-favorite Star Wars: Episode V The Empire Strikes Back with toys, special packaging and promotions that recreate the excitement fans experienced when the film debuted in theaters "a long time ago."

STAR WARS DARTH MAUL & OWEN LARS COMIC 2-PACK Special Edition106 Maul vs. Owen Comic Pack (Hasbro SDCC Exclusive)
(Ages 4 and up; Approximate Retail Price $14.99)
Hasbro is offering STAR WARS fans the STAR WARS DARTH MAUL & OWEN LARS COMIC 2-PACK at this year's convention. The item includes a reprint of the "STAR WARS: Visionaries" comic book and two 3.75-inch figures - DARTH MAUL and OWEN LARS - and will feature a special, limited edition outer package. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention. 108 Maul-Owen-2.jpg110 Maul-Owen-3.jpg