Hasbro Renews Disney, Marvel, and yes, Star Wars Licenses

By Adam Pawlus — Friday, February 21, 2020

While there are a lot of product announcements coming up this weekend, only one piece of news really matters.  

And it's a press release. 

Hasbro confirms:   Hasbro and Disney Extend Strategic Merchandising Relationship for Marvel and Star Wars Franchises.   While no date for its end appears in the press release, it does say "The Star Wars license agreement includes the rights to toys and games based on entertainment like Star Wars: The Clone Wars and The Mandalorian, incorporating fan favorite characters such as The Child from The Mandalorian, affectionately known as Baby Yoda. The agreements are multi-year agreements."

The renewals have historically been for a pretty long time - and of course, we hope to find out more over the weekend here in New York.