Hasbro Star Wars Bi-Monthly Q&A
7/7/2007 9:32:05 AM | Reported by Adam_May

From Galactic Hunter forum-being MikeCT2000:

GalacticHunter: Is there any figure that you guys actually dread the idea of making? If so why? (Character, cost, size, etc.)

HASBRO: Not really!  We are up for any challenge, as long as we can manage the development and tooling costs and can hit our price from our vendors based on the what we feel will be the right consumer price point.  Probably the only one we dread re-releasing would be Ephant Mon, given his obviously large size and much lower cost, which brings our average way down.  But if we embark on another round of Saga Legends fan voting, we will honor our commitment to re-release him despite the costs.

GalacticHunter: Now that Hasbro has established a serious online e-tailing presence with HasbroToyShop.com has there been any discussion about using that presence to offer limited runs of, say, existing figures with enhanced packaging and deco? (We know a few collectors who would pay a premium for truly movie accurate Clone Troopers and other concepts.) Is this something Hasbro might consider down the road? [Note: We're not suggesting new sculpts, just enhanced deco, accessories and/or packaging.]

HASBRO: We have not considered this, preferring instead to consider more differentiated product rather than slight changes as this sounds like.

GalacticHunter: Have any of the newsies' speculative lists and spy reports (at Galactic Hunter, rebelscum, JediDefender, etc.) ever actually led Hasbro to consider a figure/concept? (If so, who, what...?) [While I'm on the subject -- I really want an R2-D2 figure zapping that ugly little Ewok on his backside. Can someone get on this for 2008?]

HASBRO: The Ewok idea is a great one and we'll consider it.  However, none of the speculative or rumor lists have inspired us to create figures; in fact, we don't pay too much attention to them because they are based on conjecture or older lists, both of which have come from things we've either said or have created at some point. So we don't spend time going backward. However, we continue to remain inspired by some of the other information vehicles fans have created, like lists of "figures yet to be done", some fan-made customs, specific websites that get into serious detail we might not have known otherwise (such as wookieepedia and the site created by our friends at astromech.net), discussions that have followed some of the questions in the Q&A, and of course discussions at Conventions.  That's a lot of fan-spiration!



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