Hasbro Q&A V. 20 - Answers
12/1/2006 6:40:22 PM | Reported by Adam_May

It's beginning to look a lot like Friday, which is Hasbro Q&A day, and we've got questions today about playsets (again), hyperdrive rings, and who calls the shots over there in Rhode Island. Oh yes, we said hyperdrive rings!

Galactic Hunter: Since we saw at least one playset for each of the prequel films, are we likely to see one (or more) for the upcoming animated series? Was there a contractual obligation to produce a playset for each film, or were they created to fit a play pattern?

HASBRO: There is no contractual obligation, although the periodicity with which we have released them might seem to indicate that!  We'll look at the opportunity as it presents itself for the animation.

Galactic Hunter: Who has the greater say in the Hasbro Star Wars toy production, the bean counters (marketing, budgeting, etc.) or the creative team (designers, toymakers)?

HASBRO: Depends what you mean by "production."  As far as line planning, the sessions where we decide what segments and price points we're going to develop and the subsequent details of who fills out the line, it's a 100% collaborative effort.  For individual style and sculpt and deco elements, that's the design teams'  responsibility.  As for how many of each product that actually get's produced (directing the releases), that falls in marketing's camp. 

Galactic Hunter: It was rumored a few years back that a Jedi Starfighter (E2 Version) was developed with a hyperspace ring. Is there any chance that we will see this cool accessory developed for our fighters (both versions, please) in the future?

HASBRO: Yes….at some point we will do this.



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