| Hasbro Q&A V.26 Bi-Weekly - Answers 3/17/2007 8:55:56 AM - Adam_May |
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Galactic Hunter: Vintage series Hoth Han Solo -- will he come with two heads (one of which was "accidentally" shown at Toy Fair)? Also, is there a chance that we'll get him in both blue and brown variants again? (Two heads, two color schemes, and completists will have to buy four of the same figure!) [From reader MikeCT2000]
Galactic Hunter: Hasbro has produced some of the most astonishing vehicles (not just for Star Wars) for decades, so we know the company has what it takes. Does an upstart company producing a massive vehicle/playset (some big pirate ship) inspire Team Hasbro, encouraging the team to push for large vehicles with play features (hypothetically, a big tank, or a big walker)? Did the Imperial Shuttle's holiday success show Hasbro that parents and kids do still want a big box under the tree? HASBRO: Thanks for the kudos. We do not base our decisions on what other companies do, we do what is needed to support our own business model which is a mass-market driven kid/collector product line. We have looked at the playset and large vehicle opportunity for the right products, and have not found an opportunity that made sense for both the market and our business model. The success of both the AT-AT and Imperial Shuttle have given us confidence for higher-priced items should we find the right one for our dual audience.
HASBRO: The concept of multi-figure packs is not a new one, as you point out, but the success of the new ones versus the older ones lies in the energetic, scene-based packout and the character selection (either heroes or Clones/troops), and now we are expanding that out to include smaller vehicles and beasts which we are excited about as well because it adds a dimension to the line we haven't had since the "deluxe" price point. We are looking at opportunities for new speeders but don't have anything definitive in the works. Finally, while we don't rule out larger accessories where it makes sense for the these packs, battle stands won't be coming back into them. Fans will soon have the opportunity to get 40-packs of official figure stands (2006 Saga stands) from HasbroToyShop.com. They will be made available for the first time at Celebration IV in Los Angeles. Your questions are wanted, needed, and loved here at Galactic Hunter. See our Hasbro Commlink forum for more! |
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