SEGA - yes that SEGA - is putting out some new consumer goods for Star Wars in Japan.   For when not just any clock will do, there are new Cloud City and Stormtrooper models.   In addition to that, the AT-AT Mat (or MAT-AT) is coming for your bathroom needs.  NCS has pre-orders for these slated for later this year.

The Disney Store retail outlets are fortunate enough to have a parent company that seems to have a real lust for developing its newfound intellectual properties. Sure, there are toys to be had, and lunch boxes, and kid-size shirts, but now you can get mugs too. Excited? Well, it's a mug, what do you want from me?

Read on for more! Or don't.

Here's a neat one - Entertainment Earth (sponsor) has a Star Wars Yoda Lightsaber Table Lamp from United Cutlery, and it's pretty neat.  You can outfit it with pretty much any light bulb, including a green one which you can snag at pretty much any Walmart or party supply store for a couple of bucks. This definitely adds a nice glow to the item.  See the glowing green animated pic after the jump.

Our intrepid pal Shannon Cosman strikes again!  He went to Disneyland last weekend and shot some video of a pair of surprisingly awesome lunch kits.  The R2-D2 has multiple lights and sounds, giving the means with which to keep your lunch cool the kind of movie-magic we want to see applied to action figures.  Check out R2-D2 and Darth Vader after the jump.